Strategic Marketing Plans
Heidi Elliott is your strategic marketing executive.
As part of your executive business team, we bring the marketing point-of-view to your
strategic planning.
Start with Strategy
Too many small companies are busy executing marketing tactics before they have a
strategy connecting those tactics to their best customers. Together we'll start at the
beginning and create a custom plan for your business complete with objectives, target
markets, competitive analysis, branding, messaging, tactics and measurement metrics.
Consumer Profiles
We'll dive into understanding your target markets by creating a consumer profile for each.
What do we know about them? What are their challenges and frustrations? How does
your company solve those problems? What media do they rely on for information?
Branding
It's vital to present the same look and feel in every communication. We'll analyze the
branding elements you have today and identify needs. Or we can start from scratch with
name and image development. Branding isn't just what your communications look like,
it's about what you want your customers to know and feel about your brand.
Messaging
In today's market you have to fulfill a direct need. What is that need and how do you
fulfill it better than anyone else? We'll determine your best differentiators and develop your
unique positioning in the market. Then we'll support that with messaging that will draw
in your best customers.
Tactics
Once the groundwork is in place, we can determine the best tactics to reach your most
lucrative customers. Your fully integrated plan may include traditional media such as
advertising, direct mail, collateral, public relations and events as well as online tactics
such as a Web site, an electronic newsletter, Internet advertising and social media. We'll
also include measurement criteria for each tactic. Your integrated, strategic marketing plan
zeros in on producing strong business growth.
"Heidi gets a 10 for her professionalism. Every time we worked together I was seeing
my business in a fresh way. She tailored a plan to match my business, not a boiler plate
plan. She helped me see possibilities in a new way."
Jane Mountain, MD, professional speaker, author
Heidi Elliott is your strategic marketing executive.
As part of your executive business team, we bring the marketing point-of-view to your
strategic planning.
Start with Strategy
Too many small companies are busy executing marketing tactics before they have a
strategy connecting those tactics to their best customers. Together we'll start at the
beginning and create a custom plan for your business complete with objectives, target
markets, competitive analysis, branding, messaging, tactics and measurement metrics.
Consumer Profiles
We'll dive into understanding your target markets by creating a consumer profile for each.
What do we know about them? What are their challenges and frustrations? How does
your company solve those problems? What media do they rely on for information?
Branding
It's vital to present the same look and feel in every communication. We'll analyze the
branding elements you have today and identify needs. Or we can start from scratch with
name and image development. Branding isn't just what your communications look like,
it's about what you want your customers to know and feel about your brand.
Messaging
In today's market you have to fulfill a direct need. What is that need and how do you
fulfill it better than anyone else? We'll determine your best differentiators and develop your
unique positioning in the market. Then we'll support that with messaging that will draw
in your best customers.
Tactics
Once the groundwork is in place, we can determine the best tactics to reach your most
lucrative customers. Your fully integrated plan may include traditional media such as
advertising, direct mail, collateral, public relations and events as well as online tactics
such as a Web site, an electronic newsletter, Internet advertising and social media. We'll
also include measurement criteria for each tactic. Your integrated, strategic marketing plan
zeros in on producing strong business growth.
"Heidi gets a 10 for her professionalism. Every time we worked together I was seeing
my business in a fresh way. She tailored a plan to match my business, not a boiler plate
plan. She helped me see possibilities in a new way."
Jane Mountain, MD, professional speaker, author
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