Social Media 101
Everyone is talking about Social Media and if they can use it to grow their business. The
short answer is yes, you can grow your business by building your reputation using social
media. Here are my five hints for getting started.
1. Take a webinar, watch a podcast or attend an in-person seminar. Type a search into
Google on anything you want to learn. You can find free or low cost ways to learn from
those who do it every day and get familiar with the options.
2. Pick one or two sites to start with. Each one is a little different and will connect with
different audiences. Here are the three big ones:
3. Develop a strategy. You need to determine what you want to accomplish with social
media to get the most out of the technologies.
4. Limit your time. It's true that you can spend all day on these sites, connecting with
people and reading interesting stuff, but if you have other tasks on your to do list, limit
your time on social media.
5. Dive in. There is no such thing as a social media guru. Social media is for everyone.
That's the point. It's all about making real connections and having conversations. The
gurus have only had more practice.
Take the first step. Click to the left to become a fan on Facebook, connect with me on
LinkedIn and follow me on Twitter. I look forward to being social!
How to Use Facebook for Business
Click here.
Blogs and RSS Feeds - Easy as Pie
I know you have heard of blogs. You've even read a few. The question is are you reading
them consistently? Do you have an easy way to keep up on what is happening in your
industry? Do you know what others are saying about your brand?
There are great blogs about every topic imaginable. Here is how to get in the know, in
three steps.
1. Find Blogs
One way to search for blogs is to go to Google and under the drop down tab MORE, click
BLOGS. Now type in your search terms and boom, you get blogs.
2. RSS Feed
Once you have found a few that sound interesting that you would like to follow, set up an
RSS feed. I've got mine set up with Google Reader which works great, but there are other
options.
3. Video Shows You How
So, here is the fun part - RSS Feeds in Plain English.
These guys do a great job at breaking down the hard-to-figure-out-what-is-supposed-to-be-
simple stuff into easy steps.
Easier than pie. (Baking is hard work!)
Everyone is talking about Social Media and if they can use it to grow their business. The
short answer is yes, you can grow your business by building your reputation using social
media. Here are my five hints for getting started.
1. Take a webinar, watch a podcast or attend an in-person seminar. Type a search into
Google on anything you want to learn. You can find free or low cost ways to learn from
those who do it every day and get familiar with the options.
2. Pick one or two sites to start with. Each one is a little different and will connect with
different audiences. Here are the three big ones:
3. Develop a strategy. You need to determine what you want to accomplish with social
media to get the most out of the technologies.
4. Limit your time. It's true that you can spend all day on these sites, connecting with
people and reading interesting stuff, but if you have other tasks on your to do list, limit
your time on social media.
5. Dive in. There is no such thing as a social media guru. Social media is for everyone.
That's the point. It's all about making real connections and having conversations. The
gurus have only had more practice.
Take the first step. Click to the left to become a fan on Facebook, connect with me on
LinkedIn and follow me on Twitter. I look forward to being social!
How to Use Facebook for Business
Click here.
Blogs and RSS Feeds - Easy as Pie
I know you have heard of blogs. You've even read a few. The question is are you reading
them consistently? Do you have an easy way to keep up on what is happening in your
industry? Do you know what others are saying about your brand?
There are great blogs about every topic imaginable. Here is how to get in the know, in
three steps.
1. Find Blogs
One way to search for blogs is to go to Google and under the drop down tab MORE, click
BLOGS. Now type in your search terms and boom, you get blogs.
2. RSS Feed
Once you have found a few that sound interesting that you would like to follow, set up an
RSS feed. I've got mine set up with Google Reader which works great, but there are other
options.
3. Video Shows You How
So, here is the fun part - RSS Feeds in Plain English.
These guys do a great job at breaking down the hard-to-figure-out-what-is-supposed-to-be-
simple stuff into easy steps.
Easier than pie. (Baking is hard work!)
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LinkedIn - for individual networking, joining groups and discussions and finding
prospects. If you are a business owner who wants to expand your network, this is
for you.
Facebook - profiles often used for personal use and "Pages" for businesses. If your
customers will want to be a "fan", this is for you.
Twitter - microblogging. That means you can't say anything too long. If you have
thoughts throughout the day, this is for you. (Doesn't everyone?)
prospects. If you are a business owner who wants to expand your network, this is
for you.
Facebook - profiles often used for personal use and "Pages" for businesses. If your
customers will want to be a "fan", this is for you.
Twitter - microblogging. That means you can't say anything too long. If you have
thoughts throughout the day, this is for you. (Doesn't everyone?)
